A trading platform "MSN Trader – Powered by Saxo Bank" was launched by Saxo Bank and Microsoft on November 10, 2010. The platform offers intuitive equity trading to self-directed investors in a combination with functionalities that were previously accessed only by professional investors.

The partnership is touted as one of the most significant deals in Saxo Bank’s history.

From Saxobank.com:

Microsoft and Saxo Bank have come together in a strategic partnership to meet retail investors’ demand for more advanced trading techniques as well as more analysis tools and better fundamental research on global equities. MSN Trader was designed by Saxo Bank and is tailor-made for the MSN audience, featured on Microsoft's MSN Money website, which is viewed by more than 1.2 million visitors per month.

MSN Trader utilises Saxo Bank’s established WebTrader platform where investors can trade over 11,000 single stocks and more than 7,000 CFDs. It provides detailed educational content enabling investors to create a deeper understanding of trading opportunities. In addition, the platform offers Equity Research including three years’ forecasts of aggregated analysts’ estimates and recommendations.

MSN Trader also allows investors to carry out comparison analysis of the leading global companies. In addition, users can diversify and spread their investment, and hedge market and sector, as well as FX and commodity risks in their portfolios.

MSN Trader brings together the key strengths of both MSN Money and Saxo Bank for experienced retail investors. MSN Money is one of the most comprehensive sources for investors’ money and personal finance needs, and with its award-winning online trading technology, Saxo Bank has accumulated knowledge and expertise over the last decade in supporting the online trading needs of a global client base.

The platform will initially be available in the UK only from 10 November 2010 and clients opening an account in MSN Trader will become clients of Saxo Bank.