MahiFX, the new proprietary-built foreign exchange (FX) trading platform, was officially unveiled at a launch recently at 30 St. Mary Axe in the City of London. The MahiFX browser-based platform opened for trading to retail FX investors on the 20^th February.

MahiFX, developed by ex-interbank traders, analysts and developers, is headed by David Cooney, former global co-head of currency options and e-FX trading at Barclays Capital and Susan Cooney, former head of electronic FX institutional sales in Europe for Barclays Capital.

From Static.mahifx.com:

MahiFX, developed by ex-interbank traders, analysts and developers, is headed by David Cooney, former global co-head of currency options and e-FX trading at Barclays Capital and Susan Cooney, former head

Engineered to deliver optimal reliability, functionality and pricing, MahiFX will deliver institutional quality pricing direct to the retail trader through a proprietary platform, significantly improving the user experience.

Guests were able to preview a demo of the platform followed by a presentation by David Cooney. The presentation highlighted the background and technological features of the MahiFX platform along with an explanation of the MahiFX brand attributes of Strength, Perfection, Precision, Control and intelligence and how these attributes shape MahiFX technology, values and offering to retail FX investors.

“The retail sector forms an increasingly significant percentage of overall FX trading,” said Cooney, MahiFX CEO. Volumes have risen from 0.5 percent in 2001 to over 7.9% of total turnover in 2010. But while retail market share has increased, the retail trader has not yet had access to institutional quality pricing, which seems unfair.”

The launch event at the iconic Gherkin building, compèred by noted comedian, writer and presenter Mark Dolan, was attended by over 150 professionals from banking, technology, and FX trading sectors.